As an inspiration, I used a terminology from sociology. "Diversity" is the distinction and recognition of groups and their individual characteristics. Diverse experiences and abilities are to be recognized and used as potential and to detach from dominant stigmata. I would like to transfer this concept to product design, the task is to filter out the relevant groups. I started with a detailed research to be able to define specifically on groups. It was necessary to analyze these groups, to identify advantages and disadvantages. The specific characteristics should be visible and united in a joint and aesthetic design.
Why ? Choosing a term from sociology gives me the opportunity to look in a different way on product design. In product design you can find specific groups as well, but those groups don’t really work together. My intention is to show the user this diversity in an equal design, to create an awareness for it.
nominated for Antenna 2019 Dutch Design Week.